The pandemic has brought us a shift in how we spend our time. At home, with social lives dried up, we’re cleaning out closets, painting rooms, and finally getting around to organizing those old photos.
At work, you might be spending less time handling the normal flow of customers. It’s prime time to use the downtime to clean house and do the projects you never had time for; the perfect time to finally focus on digital media marketing projects. Here are some suggestions, if you find yourself wanting to use wisely the time on your hands.
1. Clean up your Facebook page
Just posting on social media is time consuming. Who has time in a normally busy schedule to do Facebook housekeeping? That cover photo you put together three years ago? Change it. Then go over to Canva or PicMonkey and create a couple cover photos to put in the hopper for the future. Get rid of any duplicate pages that you’ve abandoned. If you have multiple pages for different aspects of your business, consolidate them. Look over your About section and make sure it’s complete, up-to-date and accurate.
Incidentally, Canva has a nifty Facebook Maker, a quick and easy tool for making custom Facebook covers. Choose a template for the layout you want, and use your own photos or choose from the free stock photos in Canva’s stockpile. It’s all included in Canva’s free account.