Anyone who has a company social media account knows the dilemma: How can I make my business personal without being too personal? And what is too personal, anyway?
First, it’s almost always a good idea to have separate social media accounts for your business and your personal life. Purely personal posts belong on your personal pages; and serious business posts belong on your business pages.
But then there’s that big old area in between. Things about your personal life that you want your customers and clients to know about: Your involvement in your community, how you balance work and play, your hobbies and your pets. All of that has its place on your business social media, and it in fact can go a long way to humanize and personalize your company, as well as connect with people.
People like to know that there’s a person or people behind a business. And social media allows you to show off your business’s personal side. Spotlighting members of your team, showing appreciation for customers, and showing that there are real people behind your business’s personality.
Small business consultant Kedm Ought says that social media is always personal. “You need to convey your persona.”
But there is a balance to be had. [Read more…] about Business or Pleasure? Separating Your Company From Your Personal Social Media