Your small business social media can be a black hole.
Wait. Is that the one that sucks everything into it, leaving you with no time or perspective or patience? Or is that a time warp field? Whichever, social media can be it.
You can spend all day every day reading urgent advice from every social media guru out there, telling you how much you’re missing by not chasing down every last and latest tip and trick. The end result is that you’re buried in so many stats, SEO and analytics that by the time you figure out what they mean, the algorithms have been changed and you’re now being told to chase the next big stick. That will leave you exhausted and unable to do the other 98 percent of running your business. [Read more…] about Keep It Simple, Smarty