“My favorite thing about the work I do is when I sit down at the end of the week and write my blog.”
Said no business owner ever.
Seriously, I have yet to meet someone running a small or solo business who actually looks forward to blogging. They love the idea of blogging; they understand the need to communicate their expertise via a blog; but sitting down at the computer and actually writing one is another story.
I was working with a client recently who was enthusiastically agreeing with all of my recommendations – a jazzed up Facebook page with more engaging posts, an occasional e-newsletter to her customers, a larger presence on LinkedIn, and a foray into Pinterest.
“Yes! Yes to all of these things!” she said, in so many words.
“Now, let’s talk about blogging,” I said.
You would have thought I had suggested she walk through fire while juggling china cups. She refused to even consider it. I told her the benefits of blogging (all 500 of them). I told her what she’d be posting on LinkedIn would be halfway to a blog post. I gave her 10 blog topics off the top of my head that she could write in her sleep. I offered to write the first two for her. I offered to bake her a cherry pie. She wouldn’t budge. (I really thought the cherry pie thing was going to do the trick.) [Read more…] about Can’t Blog? Here Are Some Alternatives