How much has changed for real estate professionals since print newspaper ads? Pretty much everything. In the space of a few years, real estate went from buyers suddenly having access to homes for sale on the internet, to now having available homes dropped right into their laps via social media.
According to Sprout Social and the National Association of Realtors, social has become crucial to scoring clients and closing deals across the industry. Here are some of the report’s findings:
- 77 percent of realtors use social media for real estate in some way, shape or form.
- 47 percent of real estate businesses note that social media result in the higher quality leads versus other sources.
- 99 percent of millennials and 90 percent of baby boomer begin heir home each online, as opposed to in-person referrals.
So real estate agents who use social media – and use it well – have the advantage of fast and productive communication with their clients and potential clients. How to use social media well as a real estate agent? Here are some tips from the pros. [Read more…] about Social Media Tips for Realtors