How much has changed for real estate professionals since print newspaper ads? Pretty much everything. In the space of a few years, real estate went from buyers suddenly having access to homes for sale on the internet, to now having available homes dropped right into their laps via social media.
- 77 percent of realtors use social media for real estate in some way, shape or form.
- 47 percent of real estate businesses note that social media result in the higher quality leads versus other sources.
- 99 percent of millennials and 90 percent of baby boomer begin heir home each online, as opposed to in-person referrals.
So real estate agents who use social media – and use it well – have the advantage of fast and productive communication with their clients and potential clients. How to use social media well as a real estate agent? Here are some tips from the pros. [Read more…] about Social Media Tips for Realtors